Selling to consumers is a fantastic profession. If you go into the conversation prepared (and here I mean both mentally and technically) you will get dozens of adrenaline boosts per day. Unfortunately, assumptions are still often made that selling is "pushy", "sales representatives are giving the hard sell". But that's not the case at all. It can be done differently. Interactive, authentic and a customer-oriented mindset together with guided conversation provides a pleasant purchasing experience for the customer. The goal of Bewust Communiceren is to make personal selling a positive experience for both the customer and the employee.